Post image for Understanding Brand’s Social Influence

Ever wondered how some brands are approaching social media and spreading their influence. The core remains with the brand, its product and the legacy it has earned over time. Will be updating this post pretty soon.

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When you heard this song for the first time you probably wondered what’s so great about it that it has got over 3 million hits in first 2 days… And then all your friends started sharing it on Facebook and talking about it in real life… It plays in my office at least 10 times [...]

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Social Media – Is it really important?

by Divya November 1, 2011

Its 2011 and Social Media matters still or should we say it’s what matters most on digital. Social media is no more a part of digital but everything around us is getting social. There was a time in 2007 when I wrote that we cannot avoid social media… now the point is if you are [...]

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India Inc spends Rs 1,200 cr on social media… Or is it?

by Saurab November 1, 2011

Being an online marketer and work involved with communications, marketing teams of some of the global brands, it’s not difficult to assess where and how 1200 cr would have been spent. As per the Business Today’s article ‘India Inc spends Rs 1,200 cr on social media‘ ‘India Inc is increasing their marketing spend on it [...]

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Welcome To Social Again

by Saurab August 13, 2011

We at SocialAgain are all set to begin our journey. The previous run was a great success too and blog was featured in various top listings at Technorati. It couldn’t go long as pretty soon the server crashed and we lost considerable information. Though this time this is going to be no easy, as we [...]

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